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Apple launches its 100th iAd campaign

By Jim Dalrymple (LoopInsite.com)
May 11, 2011, 3:19 pm PT

Apple on Wednesday said it had launched the 100th iAd campaign with real estate company Coldwell Banker.

The iAd allows iPhone and iPod touch users to search for their dream home, scrolling through visually driven search features to find specific homes matching their criteria. You can search by price, zip code, and include images of the homes.

“We know that mobile marketing is critical to the future of our consumer engagement,” said Michael Fischer, chief marketing officer for Coldwell Banker Real Estate.”The iAd platform and its unique custom targeting allows us to engage with consumers like no other mobile advertisement can. We go way beyond banner ads and search terms to offer an informative and entertaining custom home search tool. With iAd, Coldwell Banker essentially becomes a positive part of the user’s overall app experience.”

For the complete article, visit LoopInsite.com