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COLDWELLBANKER.COM REVAMPS PROPERTIES SECTION IN RESPONSE TO GROWING NUMBER OF VISITORS CONDUCTING NON-TRADITIONAL SEARCHES

Parsippany, N.J. (July 28, 2011) – Coldwell Banker Real Estate LLC today  announced a relaunch of the Properties Real Estate  Search section of coldwellbanker.com to respond to the growing percentage (38%) of visitors using non-traditional  search options on the site. Non-traditional searches include mobile phone sites  and apps, as well as unique search functions such as keyword, lifestyle, affordability  and BlueScape®.

This newly  enhanced section of the website combines various real estate search options and  tools available on coldwellbanker.com into one location to help consumers explore  and acquire information for their home search.  

From local  community amenities to an affordability radar, informational videos to direct  access to agents, this unique search section now provides consumers with more  than a dozen ways to search, gather information and find the right home and  community for their lifestyle.  Visitors  will also gain access to download mobile tools including apps for the iPhone,  Android and iPad for searching on-the-go.

“With nearly  40% percent of all searches on our website now being conducted in  non-traditional ways, we continue to provide visitors with search alternatives and  resources to access during the home buying process,” said Michael Fischer, chief  marketing officer, Coldwell Banker Real Estate. “The days of only offering  bed/bath search functionality are over.   Consumers want and need more options, and allowing them to search for  homes as they see fit is critical.”

The  following search options and tools are available on the new Properties Real  Estate Search section:
   

  • Lifestyle Search*: From public transportation to wide open spaces,  restaurants to trendy neighborhoods, those who are focused on location,  location, location can rate which lifestyle characteristics are important to  them.
     
  • Affordability Radar*: For  the budget conscious, this tool enables users  to identify upfront if a home on coldwellbanker.com fits within their budget based on their household income, monthly debts,  available funds and loan terms.
     
  • BlueScape®: Built for dreamers and designed for  home buyers, BlueScape allows consumers to experience the home searching process  in an entirely non-traditional way, by rating abstract images with thumbs up or  thumbs down. The BlueScape technology serves up listings that match each  individual’s inherent preferences.
     
  • Coldwell Banker On Location®: Honing in on video as the future of  real estate, Coldwell Banker’s branded YouTube channel provides thousands of  videos, including community videos, virtual tours and agent videos.
     
  • Home Listing Report: The Coldwell Banker Home Listing Report allows site visitors to compare the  average home price listing for a four-bedroom, two-full-bathroom home in more  than 2,300 markets so they can see how each area stacks up in affordability.
     
  • Mobile Apps and Mobile Sites: Users can download the mobile app  that fits their needs to search for a home anywhere, anytime from their iPhone,  Android, iPad or other handheld device.
     
  • Luxury Properties: Those in search of the most  extraordinary properties in the world can begin their search here.
     
  • International Property Search: Global home buyers can find a  property overseas by searching coldwellbanker.com listings in 50 countries.
     
  • Vacation and Second Homes: Home buyers who want to hit the  slopes, lounge on the beach or chill in a villa can identify the perfect  home-away-from-home.
     
  • New Homes: If finding a new construction home  is a priority, home buyers can narrow down their search with the New Homes  area.
     
  • Agent and Office Search: Coldwell Banker has an expansive  network of agents and brokers who can help home buyers and sellers make smarter  real estate decisions. This feature allows site visitors to begin their search by  choosing a trusted agent or office first, who will help guide them through the  process.

*Note: The Lifestyle and Affordability search options are not included  on the Coldwell Banker Canada website (coldwellbanker.ca)

About Coldwell Banker®
Since  1906, the Coldwell Banker® organization has been a premier  provider of full-service residential and commercial real estate.  Coldwell  Banker is the oldest national real estate brand in the United States  and today has a network of nearly 92,000 sales associates and brokers working  in approximately 3,300 offices in 50 countries and territories. The Coldwell  Banker brand is known for creating innovative consumer services as recently  seen by being the first national real estate brand to augment its web site www.coldwellbanker.com for smart  phones, the first to create a iPhone application and the first to fully harness  the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel.  The Coldwell Banker system is a leader in  specialty markets such as resort, new homes and luxury properties through its Coldwell  Banker Previews International® marketing program. Coldwell  Banker Real Estate LLC fully supports the principles of the Fair Housing Act  and the Equal Opportunity Act.  Each office is independently owned and  operated.